Saving time, money...and the environment

How does this differ from the traditional launch?  For this launch to be considered virtual, it can
take place in any venue…and be universally accessible to all members of your team…at the office,
at home, in the field.  The Virtual Launch will enable your organization to create a new model for product launches, POAs and other critical meetings by leveraging technology to bring the users
an on-demand launch experience that can be engaging, motivating, resource rich, and
user-customized. 

Additionally, the Virtual Launch platform has the ability to measure training effectiveness without taking key personnel out of the field.

Your sales team can focus on your launch message, and be trained at their pace, and in their own environment conducive to learning….and they can search and review it again as the need arises. This approach also ensures representatives are completing key assignments on time so they can be certified by the system and move through the launch engagement points. 

The Virtual Launch leverages several M3 technologies:

• RepConnect™ :  a proven approach to sales training designed to engage your team in pre-launch, launch, and post-launch communication.  
  
  
• Virtual Coach™:  A unique video-based interactive virtual voice for the Brand.  This feature provides continuity and connection with the sales rep as the product moves through the launch cycle and serves as a source of motivation, inspiration and a bit of fun!
  
  
• RepAssist™ platform:   This platform serves as the cornerstone for the management of the entire launch experience!   It’s a proprietary technology solution developed by M3 Health that delivers communications to your reps and allows them to learn, test, comment on and even refer back to on demand.  With the RepAssist platform, every user experience is logged in the logic layer of the database allowing you to identify stubborn training needs and to measure training effectiveness. Additionally, sales management can trigger and push specific training modules to sales representatives as determined by their field coaching reviews.   From an administration level, this technology allows you to manage content from a central location, allowing you to pulse content over time and to build the curriculum as the launch progresses.

On a financial note, through preliminary assessments done for our clients, we believe that this new model, besides being environmentally friendly, can drive more “green” to the bottom line.  On a typical product launch with a mid-sized field force we estimate a savings of greater than 45%.