Multimedia sales campaign management/digital asset manager platform
Top reps in the pharmaceutical industry don’t necessarily make the most calls; they communicate the right messages to the right physicians with the right frequency. Busy physicians are more likely to change their prescribing behavior when reps deliver relevant messages to help physicians treat the appropriate patient with the appropriate drug. We see the future of this relationship as strained unless representatives can act as a higher level medical information iConcierge™.
RepAssist helps pharmaceutical representatives provide physicians with the information they value and trust, to drive a better outcome with their patients. RepAssist is a desktop multimedia sales campaign management program that enables sales representatives to:
- Deliver compelling product and disease state information across expanded territories
- Present a series of clinical content using videos of KOLs with corresponding clinical data
- Prepare and train for the follow up call
- Manage their time and effectively allocate scarce resources to incrementally change prescribing behaviors
- Understand what physicians value by providing individual “participant” metrics
- Identify regional and national trends on information requests through interactive leader boards
- Uncover “best practices” by reviewing “best in class” representatives sharing successes
- Access the most current information updated by the semi-connected automated syncing of data
- Have a single point of access for all relevant content and training materials through the Digital Asset Management feature of the platform
- Manage correspondence whether online or off
Pharmaceutical companies need to elevate the value of representatives in the eyes of their customer. RepAssist is a critical component toward this effort.
