Virtual peer-to-peer physician education

Physicians want access to the latest clinical information on demand, when it is convenient and relevant to them, however, many would rather not attend evening dinner programs, but are willing to participate in an online promotional education (ProEd) program at night. Some want rep-delivered and facilitated programs, while others still prefer the dinner format. To target all these physicians, MD Connect offers brand teams multiple delivery options for peer-to-peer ProEd content, letting physicians choose how they receive their promotional education.

MD Connect provides the active learning and interactivity of a dinner program in a much more convenient format. Physicians can participate when it’s easiest for their schedules, from any location where they have access to their PC. At any time, they can:

• View and interact with video presentations from segment thought leaders
• Review the newest data supporting the brand
• Engage in interactive case-based learning exercises
• Get access to support materials
• See how their peers responded to subject queries designed to connect participant insights

As brand teams search for ways to deal with shrinking budgets and dwindling team member resources, MD Connect provides a solution that does more with less, and can remain an enduring digital asset over time.