Virtual advisory boards

Key to development of a successful pharmaceutical brand is a deep understanding of physicians wants, needs, habits, preferences, experience and perceptions. But unfortunately, due to contracting budgets and limited resources, pharmaceutical brand teams are reducing the amount of live advisory board meetings they hold. Add to that, physician reluctance to take time away from their busy practices and families to engage in the advisory board panel discussions that yield this necessary customer information.

iConsult is the solution to this problem.  Conceived out of a need to keep an ongoing dialogue with healthcare professionals who can provide real world insights over the course of a brand’s lifecycle, iConsult brings the advisory board conveniently to the physicians. Currently used by pharmaceutical companies in 24 different countries worldwide, iConsult engages a panel of experts to provide strategic insight and direction in a unique and secure consulting format online. Put simply, with its expedient on-demand format that simulates a virtual advisory board, the iConsult technology offering allows for a faster and more meaningful approach to managing your brand or franchise informational needs.